Article 7.docx - Running head STRATEGIC MARKETING PROPOSAL 1 Strategic Marketing Proposal Name Institutional Affiliation STRATEGIC MARKETING PROPOSAL 2

Article 7.docx - Running head STRATEGIC MARKETING PROPOSAL...

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Running head: STRATEGIC MARKETING PROPOSAL 1 Strategic Marketing Proposal Name Institutional Affiliation
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STRATEGIC MARKETING PROPOSAL 2 Strategic Marketing Proposal Company Overview J. C. Penny is one of the leading department stores in the United States with over 1,000 stores all across the country. The company has attributed this success to the marketing strategies that the directors have put in place, which have attracted more clients towards the products and services that are being delivered in the stores (J.C. Penny, 2013). Most of the stores that are operated by J. C. Penny are located in suburban shopping malls with most of products being delivered to the clients through a friendly customer service department. According to the company’s website, the company became famous in the latter half of the 20 th century after the introduction of internet stores that allowed clients to access the products and services that are offered by the store through the convenience of the internet. Through the internet store, J. C. Penny was able to receive and deliver on orders from other parts of the world with the most common regions being Latin America and Asia. This contributed largely to the huge profit margins that the company received considering that during that time it was able to open up more that 20 new stores across the United States. In addition to the huge profit margins that the company was able to get from the store, this was a major advantage for J. C. Penny over its major competitors (J.C. Penny, 2013). Another major advantage that J. C. Penny has over its major competitors is the discounted rates and special offers that it gives to its clients. This has also been a contributing factor that has contributed to the success that J. C. Penny has been able to receive to date. Strategic Marketing Goals J. C. Penny has put in place several marketing goals, which have helped to market the products and services that are being offered in the stores around the country. The first marketing
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STRATEGIC MARKETING PROPOSAL 3 goal that the company will have put in place is ‘every day prices’ whereby the store through the finance department will put in place a measure that ensures that the prices for the products being sold vary depending on the day. This goal will help to increase the sales by over 28.4% based on this new strategy that has been put in place with most of the products being bought when the prices are lower. This will also contribute to the marketing of the company through the word of mouth by the clients. In addition, the new strategy will help to increase the confidence that the clients have towards the products offered by the company considering that most of the products are offered at discounted rates and the rates will be determined by the day of the month.
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  • Winter '16
  • Professor Obura Oluoch
  • Marketing, J. C. Penney, J. C. Penny

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