Aetna Company.pptx - AETNA COMPANY PEST AND SWOT ANALYSIS TO AETNA COMPANY BY SHADY GERIS COMPANY PROFILE \u2022 Aetna is a health care services provider

Aetna Company.pptx - AETNA COMPANY PEST AND SWOT ANALYSIS...

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AETNA COMPANY PEST AND SWOT ANALYSIS TO AETNA COMPANY BY SHADY GERIS
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COMPANY PROFILE Aetna is a health care services provider Mission statement Its portfolio Challenges Competitors (Anthem, Aviva ,Centene , Horizon Healthcare Services)
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PESTLE ANALYSIS Political: Growing public policy influence in health care insurance Economical : Difficulties of H1B work visa program by trump administration Social :healthy individuals less likely to apply for insurance under new laws Technological : 1-digital technologies to foster innovation in health care insurance 2-regulation such as ACA or Obamacare changing market dynamics
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SWOT ANALYSIS Strengths: strong market positioning cost advantages due to size
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  • Spring '11
  • Cohn
  • Marketing, Aetna company

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