10118NAT Diploma of Social Media MarketingBSBMKG502 Establish and adjust the marketing mixMarking GuideMarking Guide: Assessment Task A, B, CThe following Marking Guide is to be used to assess whether the Student has completed the requirements for this Assessment Task. Please assess the Student against the following criteria:Student Name:Unit of Competency: Assessment Task Assessment and marking criteriaPlease place a tick ‘’ in appropriate column for each criteria for Satisfactory (S) or Not Satisfactory (NS) assessment.Has the student:SNSCommentsTask A – Knowledge questionsQ1. Give two separate overviews of pricing policies and customer service policies/procedures detailing the ways in which they relate to marketing.Q2. Identify four stages of the consumer buying processQ3. Identify three influences on consumer behaviourQ4. Write short summaries of the following statistical anddata evaluation techniques and how they can be used for the measurement of marketing performanceDescriptive data analysisInferential data analysisKey performance indicators (KPIs)Return on investment (ROI)Task B – Research Report 1.Research the Coca-Cola Company at:>.1BSBMGT608 Marking GuidesVersion: v19.1Page 1 of 6Developed by: ACBIApproved by: DoSIssued: April 2019Review: April 2019
2.Identify the key characteristics of their products and services and their significance to the market.