BSBMKG502 Marking Guide v 19.1.docx - 10118NAT Diploma of Social Media Marketing BSBMKG502 Establish and adjust the marketing mix Marking Guide Marking

BSBMKG502 Marking Guide v 19.1.docx - 10118NAT Diploma of...

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10118NAT Diploma of Social Media Marketing BSBMKG502 Establish and adjust the marketing mix Marking Guide Marking Guide: Assessment Task A, B, C The following Marking Guide is to be used to assess whether the Student has completed the requirements for this Assessment Task. Please assess the Student against the following criteria: Student Name: Unit of Competency: Assessment Task Assessment and marking criteria Please place a tick ‘ ’ in appropriate column for each criteria for Satisfactory (S) or Not Satisfactory (NS) assessment. Has the student: S NS Comments Task A – Knowledge questions Q1. Give two separate overviews of pricing policies and customer service policies/procedures detailing the ways in which they relate to marketing. Q2. Identify four stages of the consumer buying process Q3. Identify three influences on consumer behaviour Q4. Write short summaries of the following statistical and data evaluation techniques and how they can be used for the measurement of marketing performance Descriptive data analysis Inferential data analysis Key performance indicators (KPIs) Return on investment (ROI) Task B – Research Report 1. Research the Coca-Cola Company at: >. 1 BSBMGT608 Marking Guides Version: v19.1 Page 1 of 6 Developed by: ACBI Approved by: DoS Issued: April 2019 Review: April 2019
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2. Identify the key characteristics of their products and services and their significance to the market.
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