MANAJEMEN STRATEGI.pdf - MANAJEMEN STRATEGI PENGANTAR MANAJEMEN STRATEGIK Strategi Rencana berskala besar,bertujuan ke masa depan untuk berinteraksi


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PENGANTAR MANAJEMEN STRATEGIK Strategi : Rencana berskala besar,bertujuan ke masa depan untuk berinteraksi dengan kondisi persaingan demi mencapai tujuan perusahaan. Manajemen : -suatu proses -suatu kolektivitas manusia -suatu ilmu dan seni Pengertian Manajemen Stratgis Satu set keputusan dan tindakan yang menghasilkan formulasi dan implementasi rencana yang dirancang untuk meraih tujuan perusahaan
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Pengertian Manajemen Strategik (Strategic Management) Strategic management merupakan serangkaian keputusan dan tindakan manajerial yang akan menentukan kinerja jangka panjang perusahaan (Wheelen dan Hunger 2004: 2)
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kegiatan strategik management Environmental scanning : kegiatan monitoring, pengevaluasian, serta penyebaran informasi. Strategic Formulation : Merumuskan strategi yang sesuai dengan misi dan tujuan perusahaan. Strategic implementation : Tujuan dan strategi yang dibuat dituangkan ke dalam rangkaian kegiatan.
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  • Fall '18
  • Ir. Guniarti, MM.

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