strategy.docx - Running Head STRATEGIC ANALYSIS Strategic Analysis Samsung Electronics Co Ltd Wilmington University STRATEGIC ANALYSIS 2 Strategic

strategy.docx - Running Head STRATEGIC ANALYSIS Strategic...

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Running Head: STRATEGIC ANALYSIS Strategic Analysis: Samsung Electronics Co., Ltd. Wilmington University
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STRATEGIC ANALYSIS 2 Strategic Analysis Introduction : Samsung Electronics Co., Ltd. is a South Korean based multinational electronics company headquartered in Suwon, South Korea. It is one of the largest electronic components manufacturing company in the world. Some of its clients are Apple, Sony etc. Based on 2012 revenue, it is second largest IT Company in the world. The company was initially founded as Samsung electric industries in the year 1969 and alter changed to Samsung electronics in the year 1988 (Samsung, 2015). There are various consumer products offered by Samsung like Mobile phones, televisions, computers, and other electronic gadgets. Vision : As stated by Samsung electronics vision for 2020 is "Inspire the World, Create the Future." From the vision Samsung wants to reflect its three key strengths : “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all. Samsung also mapped to reach $400 billion in revenue by 2020 (Samsung, 2015). Mission : The companies’ mission statement is “Economic contribution to the nation”, “priority to human resources”, “pursuit of rationalism” (Samsung, 2015). The mission statement identifies the fundamental reason of existence. Samsung produces quality electronic goods, by manufacturing mobile phones Samsung has become the second largest mobile manufacturer in the world.
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  • Fall '14
  • Smith,R
  • Samsung Electronics Co.

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