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Running head: ALLSTAR MARKETING PLAN 1Allstar Marketing PlanName Date
ALLSTAR MARKETING PLAN 2Allstar Marketing Plan Business ContextThe business context of any organization refers to all the internal and external factors thataffects the operations of the organization. The business context is the environment within which the organization has decided to operate and intends to develop its revenue and profit streams. Consequently, the market plan and other strategic management decisions on Allstar starts from an intimate understanding of the environment in which it competes and survives. The business context entails all the factors that are crucial to Allstar’s future in the external environment and its internal attributes. The business contexts of Allstar has several dimensions such as intention context, self-perception context, organizational context, national or international context and industry context. Allstar’s context is unique, multifaceted and ever-changing as it entails both facts and viewpoints. Typically, Allstar’s business context is responsible for the various challenges and dilemmas that Allstar need to strategically navigate to be viable and competitive. The business context therefore includes even the forces and conditions external to the organization that have considerable influence on its operations and behavior. The fluctuations of the business context typically include advancement in technology, development of new markets, and new entrants in the market. Organizations, particularly Allstar, need to strategically position itself to exploit these changes and develop value and revenue streams while also increasing competitive advantage. The business context is categorized into internal and external issue depending on the immediacy of its effects on the organization. The internal corporate environment typically includes factors that directly influences the organizations operations of either acquiring inputs or delivering outputs. The internal environment primarily include the various stakeholders of the organization such as customers, competitors, suppliers, distributors
ALLSTAR MARKETING PLAN 3and investors. The internal context of an organization fundamentally directly affect the strategies the organization makes. On the other hand, the external environment of an organization fundamentally includes technical, sociocultural, economic, political, legal, and demographic issues with which an organization has to navigate to maintain its viability and productivity. The suppliers are essential to the business as they determines an organization’s access to its resources which includes its staff, raw materials and other materials it needs for production. Allstar needs to be constantly attuned to any fluctuations in the fluctuations of the number, nature and types of suppliers and exploit the situation to increase its productivity. The suppliers wish to increase the prices is a constant threat with which every organization deals. There is a constant shift in the bargaining