Ways_to_develop_cultural_tourism_in_Mong.docx - Ways to develop cultural tourism in Mongolia(A case study based on cultural tourism model in Thailand

Ways_to_develop_cultural_tourism_in_Mong.docx - Ways to...

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Ways to develop cultural tourism in Mongolia (A case study based on cultural tourism model in Thailand) Gantsetseg Sanjmyatav (Doctor (Ph) “Mandakh Burtgel” Accounting Institute, Ulaanbaatar, Mongolia [email protected] Abstract The late 20 th century and the new millennium have witnessed the continued growth of the leisure society where people have continued to value the significance of holidays, travel, and the experience of going to see new societies and their cultures[ CITATION Ken001 \l 1033 ]. In the light of this, cultural tourism is becoming the main driving force for cultural exchange with a need to present unique features of each nation to the other peoples of the world[ CITATION ЖДо04 \l 1033 ]. According to the research of the World Tourism Organization, trend of world tourist flow is directed to the region of Asian and Pacific Ocean region in the 21 st century. One of the best known countries in the region is Thailand which has developed tourism strategically as an industry. Therefore, the research work focused on adopting Thai cultural tourism model in Mongolian cultural tourism situation which were based on the following reasons; 1) Thailand is a country that has a lot of experience with impressive successes in tourism in Asia, 2) there were some similarities both Thailand and Mongolia in terms of religious, historical and way of life destinations. Key terms: tourism market, Meeting Incentive, Conference, Exhibition (MICE), cultural attraction, promotional strategy Introduction Thailand has enough experience in tourism to share its achievement to other countries, such as to Mongolia. It is a pleasant environment for Mongolian
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tourism development to cooperate with Thailand, which tourism is more progressively developed and as well as to exchange cultural pleasures through tourism. Comparing with Thai tourism, Mongolia has small tourism market, although Mongolian cultural heritage, including historical sites, traditions of folklore, storytelling, customs associated with worship, festivals, life-cycle rituals and other expressions of cultural tradition, is an important source to develop cultural tourism. Yet even those with some experience in tourism in Mongolia, there were some problems to find ways to increase the number of tourists and tourism income. According to the statistical information of the
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  • Fall '15
  • Cultural tourism

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