MKT420 PAPER 1 (COMPLETED).docx - FACULTY BUSINESS MANAGEMENT BACHELOR OF BUSINESS ADMINISTRATION OF HUMAN RESOURCE MANAGEMENT(HONS PRINCIPLES AND

MKT420 PAPER 1 (COMPLETED).docx - FACULTY BUSINESS...

This preview shows page 1 - 5 out of 18 pages.

FACULTY BUSINESS MANAGEMENT BACHELOR OF BUSINESS ADMINISTRATION OF HUMAN RESOURCE MANAGEMENT (HONS) PRINCIPLES AND PRACTICES OF MARKETING (MKT420) TOPIC: COMPARISONS OF TWO COMPANY BRICK AND MONTAR (MANGO FLOAT ROYALE AND BOOST JUICE) PREPARED BY: FATIN AZHAN BINTI AZHAR 2019819108 ILI FARHANA BINTI HASDI 2019819176 PREPARED FOR: MADAM AINUN NADZIRAH BINTI MAHMOOD DATE SUBMITTED: 12 DECEMBER 2019 INTRODUCTION OF COMPANY
Image of page 1
Royale Mango Float is a startup mango float establishment located in Malacca. Royale Mango Float expects to catch the interest of a regular loyal customer base with its mango float drinks. The company plans to build a strong market position in the town, due to the industry experience and mild competitive climate in the area. The owner of Mango Float Royale Melaka is Encik Rizal. He used to be a food trader until he got inspiration of making his own mango drinks. Instead of making it ice blended, he decided to make another version of mango juice served with ice cubes. The stall that started selling the drink a year ago is called Mango Float Royale Melaka and should be added to your list of places to try while visiting Melaka. Mango Float Royale Melaka’s owner, Rizal used to be a food trader until he got the inspiration of making his own mango drink online. Instead of making it ice blended, he opted to make his a juice version served with ice cubes. At first, he sold less than 10 cups daily. But thanks to his perseverance (and a little luck), a Facebook page visited his stall and helped to viral his product. Since then, the business has continued to grow and he’s even looking at rolling out a food truck soon.
Image of page 2
MISSION MFR has adopted a sustainability mission statement, "We Make it Every Day and We Make the Best!". are to identify the attractive way to gain interact customer to buy the drinks. For example when line looks long, it moves at a fast pace because the workers work quickly and efficiently. They find the ideas in creating and develop want people nowadays need, to achieve a target market. For example, they produce a new recipe which is Mango Float Cheese to attract customer. To get the various data and information to faced all the problems or obstacles by the company, To make this company as a sources of information for the case study that related to business. NATURE OF BUSINESS Premier local brand in Local Marketplace. Key partners It is a very important for every business to operate. The relationship between supplier and producer are very connecting because without them the business cannot operates. Producer needs to deal with supplier nicely about their goods or stock. If producer do not take care of suppliers, it can cause harm to business due to lack of goods. So, to avoid any misunderstanding within supplier about process delivering the goods to the company, Mango Float Royale Melaka always be good in relationship with suppliers.
Image of page 3
THE MARKETING MIX The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of
Image of page 4
Image of page 5

You've reached the end of your free preview.

Want to read all 18 pages?

  • Fall '15
  • student
  • Marketing, juice, Mango Float Royale Melaka

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes