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Question 11.5 out of 1.5 pointsBefore opening six Torrid plus-size-only retail stores that cater to women age 15 to 30, a great deal of information was gathered from a sample of women to determine what types of items should be carried, the image of the store, its advertising, etc. Which of the following is an example of a closed-end question that might have beenasked?Selected Answer:Would you be interested in buying the Torrid merchandise on the Internet? ___ Yes ___ NoResponse Feedback:correct MC Qu. 164 Before opening six Torrid plus-size-only ret... AACSB: Knowledge Application Accessibility: Keyboard Navigation Blooms: Apply Learning Objective: 07-04 Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection methods. Level of Difficulty: 3 Hard Topic: Primary DataQuestion 21.5 out of 1.5 pointsMelanie manages a local store for a national drugstore chain and had received complaints from several customers about rude employees. To check on her customer service, Melanie hired a team of researchers, who posed as customers shopping in the store. Occasionally, they bought something, but their primary purpose was to take notes and record the actions of the service staff. The research information Melanie received was a form of ________ data.Response Feedback:correct MC Qu. 122 Melanie manages a local store for a national... AACSB: Knowledge Application Accessibility: Keyboard Navigation Blooms: Apply Learning Objective: 07-04 Discuss the uses of observations, questionnaires, panels, experiments, and newer data collection methods. Level of Difficulty: 3 Hard Topic: Primary DataQuestion 30 out of 1.5 points
When customers have their groceries scanned at the supermarket checkout counter, data regarding product sales and coupon redemptions are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms such as Procter & Gamble use data collected by IRI to allocate scarce marketing resources. For P&G, such data should be consideredResponse Feedback:incorrect MC Qu. 96 When customers have their groceries scanned ... AACSB: Analytical Thinking Accessibility: Keyboard Navigation Blooms: Understand Learning Objective: 07-03 Explain how marketing uses secondary and primary data. Level of Difficulty: 2 Medium Topic: Secondary Data