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Exam #1 Review - M COM 1300 Test 1 Review 1 1 Define each...

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MCOM 1300 Test# 1 Review 2/1/2011 1 1. Define each of the following: o Communication – art of transferring information, ideas, and attitudes from one person to another o Mass Communications – same as above, but bigger and more diverse audience and through media channel o Journalist – the communicator; use their knowledge and judgment to shape and report news o “The Press” – reporters, editors, anyone involved in getting a message to an audience 2. Describe the communications process by: o Defining the four aspects of the process i. Communicator ii. Message iii. Channel iv. Audience o Describe four limitations of the process i. Channel Noise – distractions between Communicator & Audience ii. Semantic Noise – misunderstanding (be very careful of word choice) iii. Stored Experience – previous beliefs and values one holds iv. Dissonance – inconsistent actions different from normal behavior o How those limitations could be overcome i. Channel Noise – use of attention-getting devices and redundancy
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MCOM 1300 Test# 1 Review 2/1/2011 2 ii. Semantic Noise – selecting terms and words within the audience’s frame of reference iii. Stored Experience – careful research of an audience iv. Dissonance – No way to overcome o How communicator measures effectiveness – Feedback 3. Discuss the watchdog, marketplace, and gate keeping functions of the press o
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