HowtoComplywithCOPPA-PDFVersion(3) copy

HowtoComplywithCOPPA-PDFVersion(3) copy - How to Comply...

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How to Comply With The Children's Online Privacy Protection Rule (COPPA) The Children's Online Privacy Protection Act, effective April 21, 2000, applies to the online collection of personal information from children under 13. The law spells out what a website operator must include in a privacy policy, when and how to seek verifiable consent from a parent, and what responsibilities an operator has to protect children's privacy and safety online. The Federal Trade Commission staff and the Direct Marketing Association prepared this guide to help you comply with the new requirements for protecting children's privacy online and understand the FTC's enforcement authority. x Who Must Comply x Basic Provisions x Direct Notice to Parents x Verifiable Parental Consent x Access x Timing x Safe Harbors x Enforcement x Title XII - Children's Online Privacy Protection WHO MUST COMPLY If you operate a commercial website or an online service directed to children under 13 that collects personal information from children or if you operate a general audience website and have actual knowledge that you are collecting personal information from children, you must comply with the Children's Online Privacy Protection Act (COPPA). x To determine whether a website is directed to children, the FTC considers several factors, including the subject matter; visual or audio content; the age of models on the site; language; whether advertising on the website is directed to children; information regarding the age of the actual or intended audience; and whether a site uses animated characters or other child-oriented features. x To determine whether an entity is an "operator" with respect to information collected on a site, the FTC will consider who owns and controls the information; who pays for the collection and maintenance of the information; what the pre- existing contractual relationships are in connection with the information; and what role the website plays in collecting or maintaining the information. Personal Information The Children's Online Privacy Protection Act and Rule apply to individually identifiable information about a child that is collected online, such as full name, home address, email
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address, telephone number or any other information that would allow someone to identify or contact the child. The Act and Rule also cover other types of information -- for example, hobbies, interests and information collected through cookies or other types of tracking mechanisms - when they are tied to individually identifiable information. BASIC PROVISIONS Privacy Notice Placement An operator must post a link to a notice of its information practices on the homepage of its website or online service and at each area where it collects personal information from children. An operator of a general audience site with a separate children's area must post a link to its notice on the homepage of the children's area. The link to the privacy notice must be clear and prominent. Operators may want to use a
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This note was uploaded on 07/14/2011 for the course ISC 361 taught by Professor Staff during the Spring '11 term at Kentucky.

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HowtoComplywithCOPPA-PDFVersion(3) copy - How to Comply...

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