ScanLife-Mobile-Barcode-Trend-Report_9.10 -...

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Introduction The mobile barcode space continues to evolve very rapidly, and this report is intended to track the latest trends from around the world. Mobile barcode scanning consists of the traditional UPC or EAN barcode which is found on virtually every package, or the newer 2D or two-dimensional formats including QR Code, Datamatrix, and EZcode which are placed on marketing or media material. This report also includes highlights from a survey conducted online to understand how people are using the technology, and how they perceived barcode scanning in general. Details of the methodology can be found at the end of this report. Unless otherwise indicated, the data was collected globally from October 1 st , 2010 to December 31 st , 2010. Overall Trends The previous report from September of 2010 showed a growth of 7x in 2010. In three short months, the traffic has more than doubled as we moved through the holiday shopping season. Smartphone adoption and general awareness of the technology are proving to drive significant growth. Based on estimates, 30- 40% of all Smartphone users have downloaded a barcode scanning application. Overall Growth of Mobile Barcode Scanning: Key Takeaways: x 2010 saw a 1600% increase in overall traffic x Traffic doubled since in the 4 th quarter which was driven by UPC scanning during the holiday shopping season and 2D scans from large retail campaigns
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This note was uploaded on 07/14/2011 for the course ISC 361 taught by Professor Staff during the Spring '11 term at Kentucky.

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ScanLife-Mobile-Barcode-Trend-Report_9.10 -...

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