schedule 361 sp 011 tentative

schedule 361 sp 011 tentative - ISC 361 Spring 011...

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ISC 361 Spring 011 – Tentative course schedule January 12: What is direct response and why is it important to the ISC mix? Read: The syllabus January 19: Terms and strategies of direct marketing________________________ Online reading: http://www.dbmarketing.com/2010/03/the-24-essential- database-marketing-techniques/ Reinventing : forward and intro; and Chapters1-2 January 26 : Read: Chapters 3, 4, Online readings: http://www.dbmarketing.com/2010/03/operational-databases-versus-marketing- databases/ http://www.dbmarketing.com/2010/03/how-a-relational-database-helps- marketers/ https://www.nextmark.com/articles/lm101.html (“ List Marketing 101 ” by Steven Tamke) https://www.nextmark.com/articles/mlpor.html (“ Mailing Lists Purchase or Rent?” by Al Lautenslager) Feb. 2: Lists and segmentation, cont. __________________________________ Read from Blackboard: Retention Vs. Acquisition pdf Online readings: http://www.dbmarketing.com/2010/03/the-beauty-of-80/ http://www.dbmarketing.com/2010/03/have-you-defined-your-customer- segments/ http://www.dbmarketing.com/2010/03/age-and-income-are-not-enough/ http://www.dbmarketing.com/2010/03/targeted-relationship-building-pays-off/
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This note was uploaded on 07/14/2011 for the course ISC 361 taught by Professor Staff during the Spring '11 term at Kentucky.

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schedule 361 sp 011 tentative - ISC 361 Spring 011...

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