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Word of Mouth 101

Word of Mouth 101 - WOM101...

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Unformatted text preview: WOM101 AnIntroductiontoWOMMarketing WordofMouth: WordofMouthMarketing: - WhatisWOMMarketing?  - BuzzMarketing: ViralMarketing: CommunityMarketing: GrassrootsMarketing: EvangelistMarketing: - ProductSeeding: CauseMarketing: ConversationCreation: BrandBlogging: ReferralPrograms:  - Recognizingthatahappycustomeristhegreatestendorsement - Givingcustomersavoice: Listeningtoconsumers Engagingthecommunity - - - OrganicWOM - - 1.Encouragingcommunications: 2.Givingpeoplesomethingtotalkabout: 3.Creatingcommunitiesandconnectingpeople - tion 5.Creatingevangelistoradvocateprograms: 6.Researchingandlisteningtocustomerfeedback: 7.Engagingintransparentconversation: 8.Co-creationandinformationsharing:   Anypracticeintendedtodeceivepeopleisunethicalandshouldnotbeused.WOMMA isabsolutelyopposedtothe followingunethicalwordofmouthmarketingtactics: - - - Wordofmouthmarketingcannotbefaked: Marketersmustworktoopposeandeliminateunethicalpractices. - - - - ...
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  • Spring '11
  • Staff
  • Any0200practice0200intended0200to0200deceive0200people0200is0200unethical0200and0200should0200not0200be0200used.02000200WOMMA0200 is0200absolutely0200opposed0200to0200the0200

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