Privacy Project 2011

Privacy Project 2011 - ISC 361 take-home project(50 points...

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Due: Ready to discuss in class on Wednesday, March 23 Direct marketers and other ISC professionals are more likely than ever to utilize digital direct communication strategies via the Internet and mobile media. Online behavioral monitoring (sometimes call online behavioral targeting) is currently one of the hottest topics of concern to consumers, ISC professionals and government regulators. In the summer of 2010 the Wall Street Journal began publishing its “What They Know” series about online behavior monitoring. Here is the link to the first article in that series, “The Web’s new gold mine…”: http://online.wsj.com/article/SB1000142405274870394090457539507351298 9404.html The WSJ also maintains a home page dedicated to the topic area at: http://online.wsj.com/public/page/what-they-know-digital-privacy.html Begin your project by reading the first article and several other stories from the home page that may interest you. This will give you a good foundation for understanding the complexity of this issue. The WSJ has also analyzed how the 50 most popular websites in the U.S. track consumer behavior (visit: http://blogs.wsj.com/wtk/). You are assigned
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This note was uploaded on 07/14/2011 for the course ISC 361 taught by Professor Staff during the Spring '11 term at Kentucky.

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Privacy Project 2011 - ISC 361 take-home project(50 points...

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