01 course objectives

01 course objectives - day Bring your textbooks You must...

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ISC 441 Learning to think like a PR professional … and learning to advise management A valuable analytical skill not emphasized in many PR academic programs. Understanding what works, and doesn’t work. The knowledge necessary to develop your own PR programs.
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ISC 441 Course Objectives Comprehend strategic PR planning Learn a structured model for evaluating communication campaigns Acquire analytical skills to counsel management on policy action Learn from experts in the field Develop your ability to perform PR in a small group setting
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ISC 441 What you’ll need Syllabus Index cards Textbook Valid university e-mail address*
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ISC 441 Expectations Attendance is mandatory (-5, -10) Tardiness is not acceptable (-4, -10, -11 ….) Late work is not accepted ( no partial credit ) You must be prepared to participate in class each
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Unformatted text preview: day Bring your textbooks You must use proper style and format ISC 441 Course Philosophy Learn by doing (and performing) Your role, my role Work in groups, present information professionally (oral and written) Examine a wide variety of cases Heavy emphasis on class discussion ISC 441 Requirements: Two exams Chalk-talk presentation Case-study critiques (3x5 cards) Best Practices Group presentation: Original Case Study In-class exercises ISC 441 Final Thoughts The syllabus is the law; read it thoroughly Instructors peeves Understand the attendance policy Zeroes will ravage your grade ISC 441 is a no-excuse zone Tom Hanks corollary Committed students usually do well...
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.

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01 course objectives - day Bring your textbooks You must...

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