02a Processes and Ethical Issues-2

02a Processes and Ethical Issues-2 - The Scope of Public...

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The Scope of Public Relations and key Ethical Considerations
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Scope of PR Community, Media and Internal Relations Institutional Programs for Reputation and Brand Management Stature, reputation, relations Special Events and Observances (seven or fewer days) Special Events and Observances (more than seven days) Public Service Public Affairs Multi-cultural PR
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Scope Continued Marketing products Marketing services Global communication Crisis communication Issues management Internal communication Investor Relations Integrated Communication
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Qualities for Personal Success Excellent writing skills Short- and long-term planning skills Innovative and imaginative Well informed about client’s needs Results oriented
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…Qualities continued Skilled in full spectrum of techniques Able to develop concept and see it through to conclusion Ability to establish and maintain media contacts Adaptable to situations Management and organizational skills
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02a Processes and Ethical Issues-2 - The Scope of Public...

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