This preview shows page 1. Sign up to view the full content.
Unformatted text preview: The newspaper will devote a special supplement in June to the theme “Work and the Family,” a topic that many experts predict will dominate the corporate agenda in the coming years. As the public relations director for a computer software company, can you think of any story ideas that would get your company mentioned in this special issue? Issue #3 Special events are often organized to generate publicity for an organization. Suggest a special event for each of the following: 1. The 25 th anniversary of a Japanese Restaurant chain 2. A manufacturer of computers 3. A retail clothing store 4. A hospital 5. A charitable agency 6. An insurance company 7. A university The big question: Which team will I hire for each issue??????...
View Full Document
This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.
- Spring '11