06 Comm Rel

06 Comm Rel - Community Relations The most important...

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Community Relations …The most important element?
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What it entails Active involvement Management and employees Face-to-face interaction
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Types of Research Client Opportunity Audience Publics Community media Community leaders Community organizations
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Tricks of the Trade Keep thorough lists Keep them up-to-date Be sure they are accurate REGULAR INTERFACE
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Objectives Depends on the situation To: increase knowledge, improve opinions, gain support from leaders, gain feedback, increase participation Output too: Publications, timeliness of responses, special projects, meetings…
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Programming Start with themes and messages Tie these to actions and special events Open houses Participation in community events Meetings with leaders Interaction, Two-way symmetrical
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Media Strategies Both Controlled and Uncontrolled Civic leaders should be on mailing lists The community often is the primary audience of local media reports
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.

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06 Comm Rel - Community Relations The most important...

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