07 PA - • Profit non-profit • Lobbying Government Relations What they do • Target legislators – A sophisticated audience – Limit slogans

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Public Affairs and Government Relations
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Public Affairs Public Relations in the public sector Federal, state, local Limited activities The Hatch Act Appropriated fund restrictions Information versus publicity Emphasizes continuing programs Accountable to the taxpayers
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Public Affairs Functions Media Relations Community Relations Neighboring, broader too Internal information Planning and administration
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Public Affairs Characteristics Civil service benefits A staff versus a line function Used to be called “information” prior to 1980 Now called the same thing as some government relations functions
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Government Relations Monitor and influence government policy makers The eyes and ears of a client
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Unformatted text preview: • Profit, non-profit • Lobbying Government Relations What they do: • Target legislators – A sophisticated audience – Limit slogans, clichés • Full spectrum of PR products: • Newsletters, OP-Eds, letters, position papers, advocacy advertising. Government Relations • Empower “The Grass Roots” – A controversial term • Emphasis on lowest level of individual participation • Portrayed as pure – Astroturf, Crabgrass Grass Roots Guidelines • Target most influential officials • Target “persuadables” • Coalitions based on self-interest • Personal letters are best • Make it easy for participants • Utilize meetings...
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.

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07 PA - • Profit non-profit • Lobbying Government Relations What they do • Target legislators – A sophisticated audience – Limit slogans

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