Cases 3-1 and 3-3

Cases 3-1 and 3-3 - nine month process Group 3 Provide one tactic for each of the cited strategies Group 4 Why would planners engage in media

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ISC 441 Group Questions Media Relations Cases: 3-1, 3-3 Case 3-1: Rock and Roll Hall of Fame: Group 1: What is the value of museums as a PR strategy? Group 2: What are the differences between goals and objectives in this case? How are they related? Group 3: Why did planners conduct research in cities other than Cleveland? Group 4: Discuss the relationship between “creating buzz” and both Guerilla and Viral Marketing. Group 5: Discuss the relative success of the event as it relates to plan objectives. Group 6: Why would planners and staffers conduct intercept issues during the execution phase? Case 3-2: Abraham Lincoln Library: Group 1: What sort of challenges did planner face in setting up a media agenda? Group 2: What is secondary research and how did planners use it? Why was planning a
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Unformatted text preview: nine month process? Group 3: Provide one tactic for each of the cited strategies? Group 4: Why would planners engage in media training? What is “B” roll? Group 5: Why did planners develop a crisis plan? Group 6: Discuss the results in terms of measurements? Case 3-3: Dinosphere Group 1: What are your thoughts on the most significant or revealing aspect of this case? Group 2: Discuss the phased execution and timing challenges Group 3: Discuss the media audiences targeted in this case Group 4: Discuss the types and appropriateness of objectives that the planners developed. Group 5: Discuss the use of “best practices” research in this case Group 6: Discuss the relationship and appropriateness of the primary and secondary research used in this campaign....
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.

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Cases 3-1 and 3-3 - nine month process Group 3 Provide one tactic for each of the cited strategies Group 4 Why would planners engage in media

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