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Unformatted text preview: nine month process? Group 3: Provide one tactic for each of the cited strategies? Group 4: Why would planners engage in media training? What is “B” roll? Group 5: Why did planners develop a crisis plan? Group 6: Discuss the results in terms of measurements? Case 3-3: Dinosphere Group 1: What are your thoughts on the most significant or revealing aspect of this case? Group 2: Discuss the phased execution and timing challenges Group 3: Discuss the media audiences targeted in this case Group 4: Discuss the types and appropriateness of objectives that the planners developed. Group 5: Discuss the use of “best practices” research in this case Group 6: Discuss the relationship and appropriateness of the primary and secondary research used in this campaign....
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.
- Spring '11