Unformatted text preview: booming, and the company cannot afford to lose trained workers. They know it is in their employee's best interest to have health insurance, especially those employees whose families rely on that insurance for their medical care. Air Conditioners' management knows that a higher wage can seem initially appealing, but they want to ensure that employees are considering all the benefits of having health insurance before they make their decision to begin working for CoolTime Inc. Air Conditioners knows that they may need to offer pay raises to their employees if they continue to lose personnel. However, they wish to design an employee relations campaign that focuses on the need for health insurance and the benefit of having that coverage at Air Conditioners Inc. As the public relations director you are responsible for working with the Human Resources department to draft this upcoming campaign. Use the ROPE model to design the campaign....
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- Spring '11
- air conditioners, Air Conditioners Inc