Investor-Consumer Info

Investor-Consumer Info - . Investor Relations Consumer...

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. Investor Relations Consumer Relations
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What is different? Investor Relations: Corporations must conduct specialized PR with investors SEC prohibits promotion of corporate stock and rules about quarterly reports Designed to make business more transparent
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Communication Platforms Research: Understand client’s finances and practices Most corporations have on-going investor relations programs Know key audiences: Shareowners, analysts, financial media, SEC
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Objectives Both impact and output are necessary Impact: To increase knowledge, attitudes, interest, To raise capital Output Targeted news releases Make presentations to key audiences
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Communication Themes and Messages to match the situation (this changes frequently) Special Events and Meetings with key audiences Uncontrolled media outreach Targeted at specialized reporters and publications Full spectrum of controlled media products
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Communication Two vital principles Source credibility Audience Participation
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This note was uploaded on 07/14/2011 for the course ISC 441 taught by Professor Hutchinson during the Spring '11 term at Kentucky.

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Investor-Consumer Info - . Investor Relations Consumer...

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