Unformatted text preview: 9. Understand how to measure objectives 10. Understand the tools used to execute the programming phase of campaigns 11. Understand the shortcomings of any particular campaign model 12. Understand the elements of the planning process Test #1 is a 40-question, multiple-choice examination. Each question involves four options. You should select the BEST of the four. 1. The name of your textbook’s author is: a) Jones b) Smith c) Bivins d) Hendrix*...
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- Spring '11
- Qualitative Research, Understand PR functions, Understand key points