Web Site Design - Part 1

Web Site Design - Part 1 - CGS 2585: Desktop/Internet...

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CGS 2585: Web Site Design– Part 1 Page 1 © Dr. Mark Llewellyn CGS 2585: Desktop/Internet Publishing Spring 2011 Web Site Design – Part 1 Department of Electrical Engineering and Computer Science University of Central Florida Instructor : Dr. Mark Llewellyn markl@cs.ucf.edu HEC 236, 407-823-2790 http://www.cs.ucf.edu/courses/cgs2585/spr2011
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CGS 2585: Web Site Design– Part 1 Page 2 © Dr. Mark Llewellyn • Web sites are designed around the needs of its audience. You need to clearly define the audience. Why did they come to your site? What are they looking for? • A Web site needs a clear and specific list of purposes. The list should include broad long-term goals as well as specific measurable objectives. • A Web site should take advantage of the technologies that help it serve the needs of the audience, including text, images, sound, video, and interactivity. Web Site Design
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CGS 2585: Web Site Design– Part 1 Page 3 © Dr. Mark Llewellyn Once you know who will be using your site, you need to think about what they will use your site for, and why. Part of the site’s purpose will be determined from the user’s reasons for visiting the site and is thus determined by the audience definition. The rest of the purpose is based on the organization’s reasons for publishing the site. For example, consider the hypothetical Mark’s Bike Web site: – The purpose of the Mark’s Bike Web site is to increase the direct online sales of high-end bike equipment by 30% over then next three quarters. The site will display sixty key items from our line, with two types of color photos: the piece of equipment itself and the equipment installed on a bike. The site will make it easy for customers to find the equipment that best meets their needs and will make it easy for them to purchase the equipment online with a credit card. Determining Your Site’s Purpose
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CGS 2585: Web Site Design– Part 1 Page 4 © Dr. Mark Llewellyn • The goals state the desired long-term results, such as “to increase the direct sales of high-end bike equipment by 30% over the next three quarters.” – Goals are often organization centered, but they can be user centered as well such as “ to provide a wider range of services to online readers of the newspaper.” • Objectives include specific means and methods used on the site to accomplish the goals, such as” to display 60 key items from our line….” – Objectives are often stated in user-centered terms. Determining Your Site’s Purpose
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CGS 2585: Web Site Design– Part 1 Page 5 © Dr. Mark Llewellyn As a web site visitor, you have probably found that certain Web sites are appealing and easy to use while others seem awkward or just plain annoying. What separates the good from the bad?
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This note was uploaded on 07/16/2011 for the course CGS 2585 taught by Professor Llewellyn during the Spring '11 term at University of Central Florida.

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Web Site Design - Part 1 - CGS 2585: Desktop/Internet...

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