chapter 22 questions

chapter 22 questions - PR questions chapter 22 1. why do...

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PR questions chapter 22 1. why do public relations students need to understand how the personal publicity trade functions, even if they do not plan to handle theatrical or sports clients? 2. because at some point knowledge of personal publicity techniques may be useful. 3. 4. *appearances on talk shows 5. *fawning television interviews 6. *sympathetic magazine articles 7. *online chat sessions 8. *ghostwritten books 9. 10. tv gives false impressions that celebrities are talking directly to you & you feel like they are your friends 11. *fame, people draw public attention due to their accomplishments or positions 12. *notoriety, even people who commit crimes & are involved in unfavorably in spectacular trials are treated as celebrities 13. *self- glorification, putting your name on buildings, telephoning reporters with stories about self 14. *repair of a bad image, pr counselors sometimes work to create a positive image for a
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chapter 22 questions - PR questions chapter 22 1. why do...

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