3-8 pr strat - 3/8PRStrategies PreviewComment o o...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
3/8 – PR Strategies Preview Comment o Blurring between strategy and tactics here o Message strategy Use “real people” (man/woman on street) to tell story Includes: Use of emotion Use of talent Use of message talents But also, Understanding persuasion o What types of messages are more persuasive? o What types of sources are more persuasive? o Tactical level Identifying those real people, interviewing them, putting together  video, up on website, etc. Should be concrete tasks that someone can accomplish Should be able to hold someone accountable for accomplishing tactic Example: Objective: increase support for name change Tactic: hold 8 regional meetings with alumni
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Smith reminds us of common ways of thinking about media Controlled vs. uncontrolled o Controlled media Communication vehicles that you have total control over  content and delivery Newsletters, brochures, videos o Uncontrolled media Communication vehicles that you do not have control over; 
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern