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3-29 pr strat - Illusion of vulnerability(on quiz PR...

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Illusion of vulnerability (on quiz) 3/29/11 – PR Strategies Wage Gap: Persistence across many occupations/fields, women tend to make less than males. Implementation - 4 Approaches to BUDGETING : o 1) Same as Before : How much spent previously (usually adds on inflation) BUT looks backwards rather than forwards What was appropriate before may not be appropriate today o 2) Cost-benefit Analysis : What is projected benefit of doing something, compare to cost Provide rationale More meticulous o 3) Competitive Parity : Level of similar activity of competitors New organization or any new major changes o 4) Objective Based : What it takes to achieve objectives Good in theory, but difficult in practice Underestimate how hard to achieve objectives Evaluation - Step 9 - Form ative Rese arch: rese arch that helps us und erstand an organization’s sut ation - Evaluative Research: rese arch that evaluat es the progress forward during the ca m p ai o Who was responsible for what/how did they do o
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