Illusion of vulnerability (on quiz)
3/29/11 – PR Strategies
Wage Gap: Persistence across many occupations/fields, women tend to make less than males.
Implementation
-
4 Approaches to
BUDGETING
:
o
1) Same as Before
: How much spent previously (usually adds on inflation)
BUT looks backwards rather than forwards
•
What was appropriate before may not be appropriate today
o
2) Cost-benefit Analysis
: What is projected benefit of doing something, compare to
cost
Provide rationale
More meticulous
o
3) Competitive Parity
: Level of similar activity of competitors
New organization or any new major changes
o
4) Objective Based
: What it takes to achieve objectives
Good in theory, but difficult in practice
•
Underestimate how hard to achieve objectives
Evaluation
-
Step 9
-
Form ative Rese arch: rese arch that helps us und erstand an organization’s sut ation
-
Evaluative Research: rese arch that evaluat es the progress forward during the ca m p ai
o
Who was responsible for what/how did they do
o
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- Spring '10
- Wirtz
-
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