3-29 pr strat - Illusion of vulnerability(on quiz PR...

Illusion of vulnerability (on quiz)
3/29/11 – PR Strategies
Wage Gap: Persistence across many occupations/fields, women tend to make less than males.
Implementation
- 4 Approaches to BUDGETING :
o 1) Same as Before : How much spent previously (usually adds on inflation)
 BUT looks backwards rather than forwards
• What was appropriate before may not be appropriate today
o 2) Cost-benefit Analysis : What is projected benefit of doing something, compare to
cost
 Provide rationale
 More meticulous
o 3) Competitive Parity : Level of similar activity of competitors
 New organization or any new major changes
o 4) Objective Based : What it takes to achieve objectives
 Good in theory, but difficult in practice
• Underestimate how hard to achieve objectives
Evaluation
- Step 9
- Form ative Rese arch: rese arch that helps us und erstand an organization’s sut ation
- Evaluative Research: rese arch that evaluat es the progress forward during the ca m p ai
o Who was responsible for what/how did they do
o