Jan 14_S_Intro to Research PPT

Jan 14_S_Intro to Research PPT - Intro to Research MCOM...

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Click to edit Master subtitle style Intro to Research MCOM 3380 - 001 Spring 2011 Barbie Chambers
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Discuss the Articles How often do you see this type of article? Is it a news story, pr, research? What was the objective? What was the method?
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What is Research? An attempt to discover something Does it always have to be formal to be effective? Source: American Heritage
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4 Phases of Mass Media Media Using the media & users Improving the media Effects of the media
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Research Phases in Mass #1 Media What is it? How does it work? How does it use technology? How is it similar or different to what exists? What services or functions does it provide?
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Research Phases in Mass #2 Uses and users of the Media What is it used for? Entertain, Inform? Who uses it? Children? Adults? Why do they use it? Meets a need? Saves time?
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#3 Effects of the Media What are the effects? (social, psychological, How much time do people spend with it? Does it change perspectives?
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This note was uploaded on 07/17/2011 for the course MCOM 3380 taught by Professor Myiahhutchens during the Fall '11 term at Texas Tech.

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Jan 14_S_Intro to Research PPT - Intro to Research MCOM...

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