Jan 19_S_Intro to Research2 PPT

Jan 19_S_Intro to Research2 PPT - Introduction to Research...

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Click to edit Master subtitle style Introduction to Research Part 2 January 19, 2011 Barbie Chambers
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Review Research phases in mass media (4) 4 ways of knowing (tenacity, authority, intuition, scientific method) Medium Using the  Users Improvin g the  Medium Effects  of the  Medium
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5 Characteristics of the 4. Science is systematic and cumulative Building blocks Want consistency: Theory: RELATED propositions, statements that show systematic view of phenomenon by specifying relationships among concepts . How you explain a series of observations. Law: statement of fact to explain actions that are true and universal 5. Science is predictive Successful theory can predict
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Academic vs. Private Academic (Basic Theoretical Help explain mass media & effects on individuals Public Private (Applied) Non theoretical Results intended to facilitate decision-making Proprietary Research almost Academics can be private consultants & Private Sector can be theoretical. Both must have clear objectives.
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Paying for Research Telephone Survey Survey creation Length of interview Phone charges Data entry Focus Group Discussion guide creation
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This note was uploaded on 07/17/2011 for the course MCOM 3380 taught by Professor Myiahhutchens during the Fall '11 term at Texas Tech.

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Jan 19_S_Intro to Research2 PPT - Introduction to Research...

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