Ashleigh TrahanStudent ID # 54951696MKT 301 MarketingNike Marketing PlanMay 29, 2020Executive SummaryNike Inc. is a well-known brand across the world for designing, developing, worldwide marketing, and selling men’s athletic footwear such as sneakers. Nike was founded by Phil Knight and Bill Bowerman in 1964 and it was originally called Blue Ribbon Sports until May 30, 1971 when the name was officially changed to Nike Inc. The headquarters for Nike is in Beaverton, Oregon in the United States. Nike is a company that is focused on growth and innovation as they seek to move forward through sports. “We believe the success of our teammates drives the success of our business.” is a statement that is provided on their website.[ CITATION Smi19 \l 1033 ]. Strategic ObjectivesNike’s mission statement is to “Bring inspiration and innovation to every athlete” in the world. “If you have a body, you are an athlete.” [ CITATION Smi19 \l 1033 ]. The goal for Nike is to supply athletes with exceptional products that help them in better their sports performance. The main objective of Nike is to make a profit for its shareholders and for Nike to reach this objective, Nike has several smaller objectives such as manufacturing superior products and staying innovative in product design. SWOT AnalysisPositive NegativeInternal Strengths●Strong brand Weaknesses●Scandals: Most of the
Ashleigh TrahanStudent ID # 54951696MKT 301 MarketingNike Marketing PlanMay 29, 2020awareness: Nike is one of the most recognizable brands inthe world.