quiz chapter 1 first attempt

quiz chapter 1 first attempt - Question 1 1 out of 1 points...

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Question 1 1 out of 1 points A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ___________ that influence(s) the firm's strategy. Answer Selected Answer: Question 2 1 out of 1 points If McDonald's runs a promotion advertising Big Macs for $1.50, it must ensure that each of the company's restaurants has sufficient staff and product on hand to handle expected demand. This relates to which of the following marketing management activities? Answer Selected Answer: Question 3 0 out of 1 points The primary value that a marketer expects to receive from a customer in an exchange relationship is Answer Selected Answer: Question 4
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Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly book a grooming appointment, obedience class, or overnight accommodations for their dog or cat. Paws and Claws has several unexpected services, such as a 600-square foot swimming pool, complete with slide and dog-friendly graduated steps to help them exit the pool. Customers can also drop their dog or cat off each morning for pet day care. Paws and Claws has a pick-up and delivery service, webcams in every kennel so that pet families can view their pets while away, and pet "furniture" so that the cats and dogs can lie on sofas just like at home. Paws and Claws is also open 24 hours a day, 365 days each year so that customers can pick up their pet at any time. The cost for an overnight stay at Paws and Claws averages $50, compared to competing kennels at about $30. The day care costs are $25 for either a dog or cat. The majority of Paws and Claws' competitors don't offer the day care service, and require an two-day minimum for overnight stays. Currently, the Paws and Claws Hotel is operating in several large cities on the west coast, but is thinking of expanding their services in more locations across the U.S. The director of marketing at Paws and Claws suggested talking to pet owners about what type of services they would like to have available. These discussions led to the pet day care and 24-hour hours of operation. Previously, Paws and Claws was more interested in competing based on its prices. Reference: Ref 1-2 The fact that Paws and Claws is open 24 hours each day is part of which marketing mix variable? Answer Selected Answer: Question 5 0 out of 1 points Which of the following best characterizes the forces of the marketing environment? Answer Selected Answer: Question 6 1 out of 1 points Mark goes to a vending machine, deposits $1.00, and receives a Sprite. Which one of the following aspects of the definition of marketing is illustrated here? Answer
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This note was uploaded on 07/12/2011 for the course BUS 361 taught by Professor Paulw.clark during the Spring '11 term at Indiana State University .

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quiz chapter 1 first attempt - Question 1 1 out of 1 points...

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