Unformatted text preview: that book. The company must practice Search Engine Optimization (SEO) to ensure that users can easily find Amazon.com, when that is their purpose. Amazon.com can measure their results in a number of ways. As they are an online marketplace, most of their consumers arrive at Amazon.com either via a search engine, shopping portal, blog, or have previously used Amazon.com. Thus, Amazon.com can utilize a number of webmaster tools to track it’s visitors, such as whether a user has been to Amazon.com before, has made a purchased there before and from where the user is coming from. http://www.adampieniazek.com...
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- Spring '10