Amazon final paper - that book The company must practice Search Engine Optimization(SEO to ensure that users can easily find when that

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View Full Document Right Arrow Icon will provide users a personalized homepage with products relevant to previously purchased products, send out e-mails for deals or new products that have some similarity to previously bought goods, and offer bloggers an opportunity to list their wish list or reviewed books on their blog. The site allows every user to post reviews on products they’ve bought, thus building a database of reviews and adding credibility to Bloggers are also a huge source of publicity for; for instance a blogger may review a book on their blog and then post a link to the listing for that book, thus giving a positive review to not only the book but also as a place to buy
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Unformatted text preview: that book. The company must practice Search Engine Optimization (SEO) to ensure that users can easily find, when that is their purpose. can measure their results in a number of ways. As they are an online marketplace, most of their consumers arrive at either via a search engine, shopping portal, blog, or have previously used Thus, can utilize a number of webmaster tools to track it’s visitors, such as whether a user has been to before, has made a purchased there before and from where the user is coming from.
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This note was uploaded on 07/13/2011 for the course PSYCH 330 taught by Professor Smith during the Spring '10 term at University of Phoenix.

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