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Amazon final paper - that book The company must practice...

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Amazon.com will provide users a personalized homepage with products relevant to previously purchased products, send out e-mails for deals or new products that have some similarity to previously bought goods, and offer bloggers an opportunity to list their wish list or reviewed books on their blog. The site allows every user to post reviews on products they’ve bought, thus building a database of reviews and adding credibility to Amazon.com. Bloggers are also a huge source of publicity for Amazon.com; for instance a blogger may review a book on their blog and then post a link to the Amazon.com listing for that book, thus giving a positive review to not only the book but also Amazon.com as a place to buy
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Unformatted text preview: that book. The company must practice Search Engine Optimization (SEO) to ensure that users can easily find Amazon.com, when that is their purpose. Amazon.com can measure their results in a number of ways. As they are an online marketplace, most of their consumers arrive at Amazon.com either via a search engine, shopping portal, blog, or have previously used Amazon.com. Thus, Amazon.com can utilize a number of webmaster tools to track it’s visitors, such as whether a user has been to Amazon.com before, has made a purchased there before and from where the user is coming from. http://www.adampieniazek.com...
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