Brand Building and Consumer Decision Maker

Brand Building and Consumer Decision Maker - 1 Brand...

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1 Brand Building and Consumer Decision Maker Brand Building and Consumer Decision Maker Tonia Pieper BUS 330 Instructor: Mathias Fok January 31, 2011
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2 Brand Building and Consumer Decision Maker The Victoria’s Secret line “Pink” is geared to approach the age group of 18 to 30 years old. Pink is a line of loungewear which consists of sweatpants, T-shirts, pajamas, bras, panties, pillows, and bedding. Since the sophisticated and mature look of the pink line wrote on the interesting product, younger age groups of girls are looking towards the product as well. The younger eyes view the items because they want to be like the famous stars or to be like their older siblings. Teens today are in a hurry to throw away the garb of the childhood image and change over to maturity in terms of what older girls portray, and Pink enables this aspiration to be realized amongst them by drawing them to the relative maturity and sophistication of the Pink label and this forms the main decision process in buying the brand. The girl teens of today are the major target customers for Pink since Victoria’s Secret needs to expand in terms of sales and growth and the best way for
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This note was uploaded on 07/13/2011 for the course PSYCH 330 taught by Professor Smith during the Spring '10 term at University of Phoenix.

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Brand Building and Consumer Decision Maker - 1 Brand...

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