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Unformatted text preview: a. Product Quality b. Product Design and Features c. Product Support Services IV.Product Deletion a. Product Line Review b. Deletion Analysis c. Deletion Decision d. Return To Line e. Delete f. Phase Out g. Run Out h. Immediate Drop V.Organizing to Develop and Manage Products a. Brand Manager Approach b. Market Manager Approach c. Venture Team Approach...
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- Spring '11