Chapter 11

Chapter 11 - a. Product Quality b. Product Design and...

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Chapter 11 Developing and Managing Products I.Managing Existing Products a. Line Extension b. Product Modifications i.Quality Modifications ii.Functional Modifications iii.Aesthetic Modifications II.Developing New Products a. Idea Generation b. Screening c. Concept Testing d. Business Analysis e. Product Development f. Test Marketing g. Commercialization III.Product Differentiation Through Quality, Design, and Support System
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Unformatted text preview: a. Product Quality b. Product Design and Features c. Product Support Services IV.Product Deletion a. Product Line Review b. Deletion Analysis c. Deletion Decision d. Return To Line e. Delete f. Phase Out g. Run Out h. Immediate Drop V.Organizing to Develop and Manage Products a. Brand Manager Approach b. Market Manager Approach c. Venture Team Approach...
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Chapter 11 - a. Product Quality b. Product Design and...

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