Case 1.1 - are personally making a contribution to...

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Case 1.1 “Method Cleans Up the Home Care Industry Using Green Marketing” The value of this product is the eco friendly benefit it provides to its customers. It is readily available at mass retailers; while it is affordable it is also chemical free and made with natural and safe ingredients. All things that appeal to customers and make them choose this product over another one. This makes the customer feel as if they themselves
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Unformatted text preview: are personally making a contribution to protection of the environment and our eco system as a whole. Artistic packaging and non-polluting green products are ways to improve a companys position in the market, along with competitive pricing and clever marketing. Advertising to the appropriate market group is also crucial in the advancement of a product; green groups are the way to go....
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