Case Study Assignment 1

Case Study Assignment 1 - Case Study Assignment 1: Whole...

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Case Study Assignment 1: Whole Foods Market1 Case Study Assignment 1: Whole Foods Market Dustin Taylor Thomas Edison State College BUS-421 Business Policy
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Abstract Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This case study examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.
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Case Study Assignment 1: Whole Foods Market3 Case Study Assignment 1: Whole Foods Market Does your local grocery store have a section dedicated to natural or organic foods? I bet it does. That probably wasn’t the case in 1980, when Whole Foods Market opened their first store in Austin, Texas. In the past 30 years, Whole Foods Market grocery chain has become the worldwide leader in natural and organic foods. Over the past few decades, the diet and health food industry has become big business. Americans, along with people in many other countries, have become more educated about the benefits of exercising regularly and eating healthy. Whole Foods Market is pursuing a business strategy that strives to offer products that are of the highest quality, least processed, most flavorful and natural foods possible (Whole Foods Market, Inc., 2011). There are ever-growing concerns over the genetic engineering of foods (like salmon), the use of pesticides on crops, and the use hormones in animals. The strategy that Whole Foods Market has developed is naturally a great match for consumers with those concerns. When deciding on a company motto, co-founder of Whole Foods, John Mackey, wanted
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Case Study Assignment 1 - Case Study Assignment 1: Whole...

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