Case Study Assignment 3

Case Study Assignment 3 - Case Study Assignment 3 Corona...

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Case Study Assignment 3 – Corona Beer1 Case Study Assignment 3: Corona Beer Dustin Taylor Thomas Edison State College BUS-421 Business Policy
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Abstract Grupo Modelo was founded in Mexico, in 1922 ("History of grupo,").Three years later, its first brewery officially opened. Since 1925, Grupo Modelo has grown from a local regional Mexican brewery, to being the #1 import beer in America and one of the largest beer companies in the world. This case study uses SWOT analysis to determine the strengths and weakness of Grupo Modelo. Financial records are also evaluated to determine if the company is in good financial shape. It also looks to the future and discusses problems and issues that Grupo Modelo may want to address to sustain and/or improve their position in the current global economy.
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Case Study Assignment 3 – Corona Beer3 Introduction What’s the first thing you day after a hard day at work, school, or even around the house? For many people around the world, the answer to that question is an easy one. They enjoy a nice cold beer, or two, or three. In the U.S., more than 6 billion gallons of beer were sold over the past year alone (Goldammer, 2008). While domestic brands like Budweiser, Coors, and Miller still hold the top sales spots, Corona has become the #1 selling import beer in the U.S. ("Who has the," ). In 1928, Corona sold 8 million bottles of beer. In 2006, 78 years later, that number had risen to over 800 million gallons . That is an increase in sales of over 100,000% (Thompson Jr., Strickland III, & Gamble, 2010). Is Corona going to be able to sustain their growth, or are there threats to the company’s future success? Economic Characteristics of the Global Beer Industry Market size and growth rate The beer industry is an enormous industry. Yearly, over $35 billion gallons of beer are sold. That equals almost $300 billion in total sales ("Beer," 2011). Unfortunately, the market seems to be linked to the economy. Beer sales have remained flat over the past few years, and because sales aren’t increasing, getting a larger share of the existing sales has become even more
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This note was uploaded on 07/17/2011 for the course BUS 421 taught by Professor Ness during the Spring '11 term at Edison State College.

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Case Study Assignment 3 - Case Study Assignment 3 Corona...

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