ATT Final Paper

ATT Final Paper - AT&T: Technology, Innovation and The...

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AT&T: Technology, Innovation and The Effect of Eliminating the Unlimited Data Plans Our goal is to enrich our customers' personal lives and to make their businesses more successful by bringing to market exciting and useful communications services, building shareowner value in the process. As the largest wireless carrier in our nation our spirited employees and user friendly devices play a huge role in us being able to do so. The company has faced increasingly congested networks due to data traffic. Heavy data usage by a small percentage of customers affects our networks. i A slow network due to too many people using the network at once was once a common customer complaint. Dropped calls and deflated internet connections due to the overcrowded network are unacceptable to our hard working company. Our new plan to discontinue the unlimited data plan will create a more efficient network. Cell phones have changed not only in design but in function as well. The first mobile phones are referred to as First Generation or 1G technology. These phones were introduced to the public market in 1983. The phones also had a lot of static and noise interference. The first mobile phones during were confined to the car. With the phone permanently installed in the floorboard of automobiles, individuals were confined to their cars. During the 1980’s, the phone served as a status symbol but proved to be inconvenient. During the next decade (1990’s), improvements were made to the mobile phone. The phones used second generation technology or 2G. The 2G mobile phone technology was faster and much quieter than its predecessor. The new technology also made them capable of being smaller resulting in increasing popularity. The cell phone industry began to grow. Today many people use the Third Generation technology , or 3G. Endless capabilities have emerged with the advancement of the new technology. Cell phones are not only capable transmitting voice data (such as a phone call), they are also able to transfer other types of data. Individuals can access emails, information and instant messages.
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The features and design have helped to increase the amount of sales and the popularity of these new phones. The development of the 4G technology promises even more capabilities. ii Technology has impacted society. Everywhere one looks there seems to be someone talking or texting on a cell phone. iii The increasing usage of the cell phone has created some problems. One of the most obvious harms of using cell phones involves their usage by drivers on the road. Driving while on the phone definitely increases the chances of being involved in an accident. Sociologist Gerhard Lenski points out the importance of technology in shaping society. He uses the term sociocultural evolution to illustrate the changes that occur as society
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ATT Final Paper - AT&T: Technology, Innovation and The...

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