Research Proposal Final[1] - Contents 1.1.Background. 2...

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Contents 1.1.Background .............................................................................................................. 2 1.2.The Research Problem ........................................................................................... 2 1.3.The Research Questions ........................................................................................ 3 1.4.Research Method .................................................................................................... 3 1.5.Design Type ............................................................................................................ 3 1.6.Desk Research ......................................................................................................... 4 1.7.Collection of Secondary Data .................................................................................. 5 2.1.Qualitative Research ................................................................................................ 5 2.2.Sample Design ......................................................................................................... 6 2.3.Data Instruments ...................................................................................................... 6 2.4.Questionnaire ........................................................................................................... 7 2.5.Methodology ............................................................................................................. 7 2.6.Interview ................................................................................................................... 7 2.7.Limitations ................................................................................................................ 8 2.8.Data Analysis ........................................................................................................... 8 2.9.Expected Results ..................................................................................................... 8 Action Plan ................................................................................................................... 11 Terms and Conditions ...................................................................................................... 12 1
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1.1. Background Digital Commercial Bank (DCB) was established in 1999 and has become a formidable force in the banking sector in Jamaica. Digital Commercial Bank is the fourth largest bank in Jamaica with eighteen branches around the country, two of which are located in the cities of Kingston and Montego Bay. The bank has enjoyed steady growth and this is attributed to listening to, and meeting the needs of our customers. The company offers personal, retail and corporate banking services. In addition, Digital Commercial introduced online banking in 2008 offering bill payments and paperless statements services. The bank has suffered from the negative effects of the global financial crisis and the Jamaica Debt
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Research Proposal Final[1] - Contents 1.1.Background. 2...

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