Amazon Wk3 - Running head AMAZON.COM EVOLUTION Amazon.com...

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Running head: AMAZON.COM EVOLUTION 1 Amazon.com Evolution Team D BIS/219 June 30, 2011 Steven Waibel
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AMAZON.COM EVOLUTION 2 Amazon.com Evolution “A study conducted in 2008 showed that 66% of Americans have purchased a product online” (PewResearchCenter Publications, 2008) . The percentage has significantly increased throughout time with the help of technology advancement. Smart phones have come to revolutionize and simplify the life of mobile device owners. Research done by ABI showed that Mobile online shopping increased from about $369 million in 2008 to about $1.2 billion in 2009; estimated to reach as much as $2.4 billion in 2010” ( CNBC, 2010). Online shopping is a fast and convenient way to shop, and it has become more and more popular as technology advances. Who would not prefer to shop from the comfort of your own home, or even on the go vs. driving in the Arizona heat to walk into a mall where you have to walk around in search for a specific item, deal with bad customer service, and a crowd of teenagers who are out of school for the summer? The answer is simple, everyone. Leading Online Retailer Founded in 1994 by Jeff Bezoz, Amazon.com is recognized as the number one online retail website by Internet Retailer.com. Amazon, originally created as an online bookstore has not limited its sales to books only. Amazon sells everything from mp3’s, DVD’s, electronics, clothing, food, and it also acts a competitor to the popular Netflix by offering live streaming of more than 5,000 movies, and T.V shows. Amazon offers a Prime membership for a $79 annual fee that grants members unlimited streaming of movies and T.V shows, free 2 day shipping, and one day shipping for $3.99. According to an article in The New York Times, Amazon’s books and music sales rose 15% to 3.96 billion during the first quarter in 2011 (Kopytoff, para. 14 ) and t hirteen warehouses opened during 2010 to house the thousands of products sold each year.
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AMAZON.COM EVOLUTION 3 July 2002, Amazon launched a collection of web computing services known as Amazon Web Services. Web services include computing services that allow one to process vast amounts of data, compute cloud, cloud messaging, cloud monitoring, data management and storage. They also offer development and management services that deploy and manage applications, networking and web traffic is available for developers to monitor web traffic also. Amazon’s retail is also part of the web services; they provide payment and billing services and workforce services, which is a service that allows companies to search for eligible potential employees. The launching of Amazon Web Services has changed Amazon from being just another successful retail website to a strong competitor for companies such as Google and Microsoft. Amazon “predicts its profit to fall and average of 9% to 61% during the second quarter” (Kopytoff, ,para. 5 ). The costs of expansion in retail and the money invested in the cloud computed business has gnarled the company’s profit, but the company does not plan to stop anytime soon. Amazon will continue to work on providing computing services.
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