JeremyHuffman_CleanTech_BookReptRES201Spring2008 - Clean...

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Jeremy Huffman RES 201 Dr. Robert Bass Spring 2008 High Tech's Successor The Clean Tech Revolution (HarperCollins, Publisher), a non-fiction work by Clint Wilder and Ron Pernick, discusses the profit opportunities for established industry businessmen, aspiring entrepreneurs, investors and individuals in this next corporate revolution, replacing the high tech revolution in terms of the accelerated and widespread adoption and growth of clean renewable technology. According to the authors, Clean Tech is defined as a process, product or service that provides value using no or few nonrenewable resources and/or produces extremely less waste than commonplace alternatives. The authors define six forces that are forcing clean tech into the mainstream and driving its rapid growth: Costs, Capital, Competition, China, Consumers and Climate. Clean Tech is defined in four different sectors – Energy, Transportation, Water and Materials. From these sectors come the subcategories (each of which is a chapter in the book): solar energy, wind power, biofuels/biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration. Highlights from each of these sections are to be presented in the body of this report. The first Clean Tech sector discussed is Solar Energy, which has experienced a 5-fold growth rate in manufacturing output from 300W in 2000 to 1500W in 2006. The trend toward a prosperous solar business period is emphasized, with profits bulging from $11 billion in 2005 to $15 billion in 2006. A big business, such as HP, is poised to profit richly once an efficient and reliable structure is established for high-volume, low-cost Photovoltaic (PV) modules. Sharp Electronics, having rooted its initial investment in solar development four decades ago, has a solid quarter share of the solar PV output. A noted challenge for the PV industry is that of reducing the overall system cost for home installations, which includes not only the PV, but DC to AC converters, racks and installation/connection service fees. The author does a decent job in highlighting the upward trends in manufacturing output and reduction of cost in the solar industry. Numerous business opportunities are spread throughout the chapter; emphasized are those opportunities that are on the path the be the quickest able to bridge the gap between solar and fossil-fuel based power.
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The Wind Power section sheds light on the blossoming wind industry in not only the U.S.
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JeremyHuffman_CleanTech_BookReptRES201Spring2008 - Clean...

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