B2 - Ch03_Marketing environment -st [Compatibility Mode]

B2 - Ch03_Marketing environment -st [Compatibility Mode] -...

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Unformatted text preview: Dr. Hoàng Thị Phương Thảo HCMC University of Economics 1 • • – – 2 1 • • • 3 4 2 • • • 5 Reseller Markets Company 6 3 How many competitors? Control How big are competitors? How interdependent is the industry? 10 • • • 4 Citizen Action Publics Company 9 10 10 5 • • • 11 11 12 6 Economic Development Key Economic Concerns for Marketers Changes in Income: Value Marketing Changing Consumer Spending Patterns 13 13 Shortages of Raw Materials Environmentally Sustainable Strategies Factors Affecting the Natural Environment Governmental Mr Vo Hiep Hieu, MBA Intervention Increased Pollution 14 14 7 • • • 15 15 • • • • 16 16 8 Includes Laws, Government Agencies, Etc. that Influence & Limit Organizations/ Individuals in a Given Society Increasing Legislation Changing Government Agency Enforcement Increased Emphasis on Ethics & Socially Responsible Actions 17 17 People’s View of Themselves People’s View of People’s View of Others the Universe Cultural Values of a People’s View Society People’s View of of Nature Organizations People’s View of Society 18 18 9 • • • 19 19 • • • • • 20 20 10 • the company marketing activities and how the maketers can react to this marketing environment. 11 ...
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This note was uploaded on 07/15/2011 for the course ECON 101 taught by Professor Abcd during the Spring '11 term at RMIT Vietnam.

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