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Unformatted text preview: MARKET ING ASSIGNMENTS - CHAPTER 7 T wo companies that serve Vietnam footwear market VinaGiay:- is the one of largest footwear manufacturers and traders for local and foreign markets. Its specified products include dress shoes, casual shoes, sandals and slippers. Most of them are made of genuine leather and for men and ladies. - VinaGiay has participated in Vietnam's footwear market with diverse fashionable footwear suitable to both young and elder customers. Bitis:- Bitis is proud to be one of Vietnamese enterprises who has been very successful in popularizing their footwear brand to the world market. - Bitis firstly specialized in rubber sandals. Now the company produces more than 20 million pairs of shoes and sandals of several styles and sizes including fabric shoes, sport shoes, children footwear, sandals, etc every year. How does each company you choose differentiate its marketing offer and image?...
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This note was uploaded on 07/15/2011 for the course ECON 101 taught by Professor Abcd during the Spring '11 term at RMIT Vietnam.
- Spring '11