PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING - COURSE SYLLABUS PRINCIPLES OF...

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COURSE SYLLABUS PRINCIPLES OF MARKETING Code: BA003IU Number of Credits : 3 (3;0) Prerequisites: (None) Instructor: HOANG THI PHUONG THAO, PhD Tel: 0937060469 E-mail: thaohtp @yahoo.com Class: Class time: Mon 13:00-16:00 p.m. (L108) 1. Course Description : The course of Introduction to Marketing provides the students with necessary information on the basic concepts of Marketing and Principles. It focuses on the understanding of Market Demand and Customers Behaviors as well as Marketing strategies developed by firms in terms of Pricing, Product, Place, Promotion, etc. The course also mentions various methods to market research and environmental factors that affects the marketing activities. 2. Overall Educational Objectives/ Learning Outcomes: After the course, students will be able to: Understand basic marketing concepts and the principles used in developing marketing programs in a firm. Overview and analyze the processes, problems and activities associated with the planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges. Define marketing terminology appropriately; explain the internal and external restraints affecting marketing decision making; identify the components of effective marketing strategy. Understand content of marketing strategies in terms of pricing, promotion, distribution, and product. 3. Course Outline and tentative class schedule: Ses. Topic Assignment Readings Date PART ONE: THE WORLD OF MARKETING 1 Discuss Syllabus and Course Introductions of Students and Teachers Introduction to Marketing and the Strategic Marketing Planning
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PRINCIPLES OF MARKETING - COURSE SYLLABUS PRINCIPLES OF...

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