Carbon 6 mid term thoughts t.docx - Midterm Financing...

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Midterm Financing Business ModelJohn Easley founder and creator of Carbon6 Rings comes from a long line of entrepreneurs and has himself inherited a strong entrepreneurial spirit. It is his goalto start a company that he doesn’t have to manage. It was with much thought and after doing due diligence Mr. Easley decided to fill a niche in the jewelry industry, designing rings out of forged carbon fibers, and creating a stunning piece of jewelry. We read, “He had a lot to be proud of. In less than a year he had conceivedof a new product concept, developed a proprietary manufacturing process, assembled a team, and launched a Kickstarter campaign” (pg.1). Mr. Easley sets his rings apart from the competition through a marbling technique that he has mastered on his own.After a very successful Kickstarter campaign, in which more than $125,000 was raised and just as Carbon6 Rings was getting ready to make its debut, a few obstacles blindsided John and his wife Claire, mainly because of Mr. Easley trusting nature and lack of knowledge, causing a delay in the opening of Carbon6 Rings. Two of the obstacles are potential lawsuits. One from former colleagues andthe other from a current ring maker. These along with the fact that Mr. Easley thinks he might have violated Kickstarter’s campaign rules, thus ending the projected $300,000 in funding he could earn within the next month.At this point, Mr. Easley should continue to protect his marbling technique by keeping it from going public, this would eliminate any competition, and secures the demand for his unique, one-of-a-kind rings. He can do this by not going to

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