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Unformatted text preview: management to company's investment plan, organization participate in company's merger and acquisition project. 3. 1) Customer Needs 2) Environment response a. Competitor b. Fight brand c. Price 3) Resources Competence 4) Time Requirements 5) Equipment 4. 1) To politics, the economy, the society, the technology carries on the track analysis 2) To carries on the analysis the supplier, the customer, the substitution product's competition strength 3) Market survey 5. Market, news, same product advertisement 6. 1) Why the customer need to buy our product 2) Do they really need it 3) What our competitors will do 4) Market development tendency 5) The comparison of scale in price to velum with other similar products 7. JIE TANG—The segmentation manager...
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This note was uploaded on 07/15/2011 for the course MK 203 taught by Professor June during the Spring '11 term at Assumption College.
- Spring '11