Marketing Management - MBA/BBA Program Marketing Management...

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MBA/BBA Program Marketing Management Course Code:   MKT511/ MKT411 Pre-requisite Courses: Principles of Marketing WELCOME TO THE CLASS I ntroduction: I look forward to have a fruitful and meaningful interaction with each one of you during the term. This will however depend on your active participation and attention during the class sessions and an active follow up afterwards. Course Description: This course has been designed keeping in view the following objectives: To introduce to the students the variables involved in Marketing Management To enable the students to understand the complexities involved in decision making as applicable to marketing problems To equip the students with enough understanding of the marketing environments to study and analyze the different environmental factors necessary for decision making To prepare the students for practical application of the concepts imparted in the classroom once he/she enters the real markets Course Objective: After completing this course a student will be able to: Understand the finer implications of Marketing Planning and Decision Making Be able to analyze the factors involved in marketing planning Create at least a theoretical framework for a complete market plan Posses a complete understanding of marketing theories and models for decision making Please arrive and leave on time. Class will
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This note was uploaded on 07/15/2011 for the course BUS A 10001 taught by Professor All during the Spring '11 term at Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology.

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Marketing Management - MBA/BBA Program Marketing Management...

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