Marketing Research - MBA Program Marketing Research Course...

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MBA Program Marketing Research Course Code: MKT651 Pre-requisite Courses: Research Methodology, Marketing Management, Statistical Inference WELCOME TO THE CLASS I ntroduction: I look forward to have a fruitful and meaningful interaction with each one of you during the term. This will however depend on your active participation and attention during the class sessions and an active follow up afterwards. Course Description: This course has been designed to provide specialized research knowledge to Marketing students. It will educate them on the specific skills required to solve problems pertaining to the Marketing issues. This course will mainly focus on learning the dimensions (variables) of each of the marketing area to be studied and specialized tests and methodologies required to generate relevant information for effective decision making. Course Objective: This course aims at providing an understanding of the process of Research applicable to various activities and functions of Marketing. This course intends to impart methods and techniques Marketing Research and Analysis as well as the skills required to solve marketing problems. This course also aims to develop an insight into the importance of Marketing Research in Decision making and marketing planning.
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Marketing Research - MBA Program Marketing Research Course...

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