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Unformatted text preview: 2004? Use the various financial ratios presented in Table 4.1 of Chapter 4 to guide your assessment of the company’s financial statements. Does the company’s recent financial performance indicate that JetBlue’s strategy is working well? How do JetBlue’s key operating metrics compare to those of rivals? Is the company in good enough financial shape to survive all the industry turmoil? 6. What are the factors driving change in the airline industry? How are they likely to impact the future attractiveness of the industry? 7. What are the key success factors in the airline industry? 8. What issues confront the company heading into 2006? What should JetBlue’s management be worried about? 9. What recommendations would you make to David Neeleman to sustain the company’s growth and support continued strong financial performance in the years ahead?...
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- Spring '11